PC-Markt schrumpft immer weiter

von redaktion

Der PC-Absatz in Deutschland sinkt bereits seit eineinhalb Jahren. Im Schlussquartal 2011 gab es einen weiteren Rückgang von 8,2 Prozent, wie die Marktforschungsfirma Gartner mitteilte. Es wurden 3,6 Millionen Notebooks und Desktop-Computer verkauft. Die Aufmerksamkeit der Verbraucher wende sich eher Tablet-Computern und Smartphones zu.

Die Marktführung in Deutschland holte sich Acer mit einem Anteil von 16,0 Prozent. Danach folgten Lenovo (14,2 Prozent), HP (12,7 Prozent), Asus (12,2 Prozent) und Dell (10,0 Prozent). In ganz Europa liegt HP vor Acer und Asus.

Gartner schreibt:

“PC shipments in Western Europe totaled 16.3 million units in the fourth quarter of 2011, a 16 per cent decline from the equivalent period in 2010, according to Gartner, Inc. For the year, PC shipments numbered 58.5 million units in Western Europe in 2011, also a 16 percent decrease from 2010.

The PC market in Western Europe has suffered four consecutive quarters of shipment decline. “Despite aggressive pricing and special holiday deals for PCs, consumers’ attention was caught by other devices, such as smartphones, media tablets and e-readers,” said Meike Escherich, principal analyst at Gartner. “Even though we saw a drop in prices, consumer PC shipments could not match the levels of previous years.”

In the fourth quarter of 2011, the PC markets of Italy, Greece, Portugal and Spain were particularly hard hit, with year-on-year PC demand declining 30 per cent and more. The mobile PC market in Western Europe declined 17.5 percent during the quarter, while the region’s desktop PC market decreased 12.1 percent.

“Uptake of professional PCs for migrations to Windows 7 remained subdued due to the troubled economic outlook,” said Ms. Escherich. “PC shipments in the professional segment declined 13.5 percent in the fourth quarter of 2011, but the consumer segment suffered a bigger decline, falling 18 percent.”

HP not only maintained the No. 1 position for PC shipments in Western Europe, but it increased its lead over Acer, despite a shipment decline of 15.7 percent in the fourth quarter of 2011 (see Table 1). Acer continued to decline, but steadied its shipment volumes quarter-on-quarter. Dell struggled with slow demand from large organizations and the public sector, while Asus won several major deals in the retail channel, which raised its total.

“Asus has successfully shifted its portfolio from mini-notebooks to the mainstream and managed to outgrow the market,” said Ms. Escherich. Lenovo’s growth was partly due to its acquisition of Medion in Germany, which helped it secure the No. 5 position. Lenovo offered very aggressive prices, which made Western Europe one of its key regions.

“The impact of the hard-disk drive shortage was minimal in the fourth quarter of 2011, with local vendors feeling most of the impact. If general market conditions continue to deteriorate, we expect hard-disk drive shortages to be just one of many contributors to overall PC market contraction in 2012,” said Ms. Escherich.”

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Gartner, Inc. (NYSE: IT) is the world’s leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is a valuable partner to 60,000 clients in 11,500 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 4,500 associates, including 1,250 research analysts and consultants, and clients in 85 countries. For more information, visit www.gartner.com.


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